Social Media Marketing
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Course Length and Fees
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Duration
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3 Months
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Fee
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PKR 30,000/-
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Course Timeline
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Facebook Ads
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1 Week
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Instagram Ads
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1 Week
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Content Creation
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2 Weeks
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Performance Tracking
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2 Weeks
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Audience Targeting
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2 Weeks
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Platform Selection
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1 Week
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Project
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3 Weeks
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Course Length and Fees
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Instructor(s):
Umar Draz
Reviews
Course Outline:
This course is designed to teach students the fundamentals and advanced techniques of social media marketing using various platforms. The curriculum covers Facebook Ads, Instagram Ads, Google Ads, and WhatsApp Marketing, providing students with the skills needed to create effective marketing campaigns.
Session 1:
- Introduction to the course and objectives
- Overview of social media marketing principles
- Importance of social media marketing for businesses
Session 2:
- Understanding different social media platforms
- Defining target audiences
Session 3:
- Creating a social media marketing strategy
- Setting marketing goals and KPIs
Session 1:
- Introduction to Facebook Ads Manager
- Setting up a Facebook business account
Session 2:
- Understanding different Facebook ad formats
- Creating a Facebook ad campaign
Session 3:
- Targeting options in Facebook Ads
- Budgeting and bidding strategies
Session 1:
- Creating custom and lookalike audiences
- Retargeting strategies on Facebook
Session 2:
- Analyzing and optimizing Facebook ad performance
- A/B testing in Facebook Ads
Session 3:
- Best practices for creative ad design
- Using Facebook Insights for campaign improvement
Session 1:
- Hands-on project: Creating a Facebook ad campaign
- Peer review and feedback
Session 2:
- Case studies of successful Facebook ad campaigns
- Discussion and analysis
Session 3:
- Review of key concepts and techniques
- Q&A session
Session 1:
- Introduction to Instagram Ads
- Setting up Instagram business account
Session 2:
- Creating Instagram ad campaigns
- Understanding Instagram ad formats
Session 3:
- Targeting and budgeting for Instagram Ads
- Integrating Instagram Ads with Facebook Ads Manager
Session 1:
- Creating engaging ad content for Instagram
- Using Instagram Stories and IGTV for ads
Session 2:
- Analyzing Instagram ad performance
- Best practices for Instagram marketing
Session 3:
- Hands-on project: Creating an Instagram ad campaign
- Peer review and feedback
Session 1:
- Introduction to Google Ads
- Setting up a Google Ads account
Session 2:
- Understanding Google Ads campaign types
- Keyword research and selection
Session 3:
- Creating Google Search Ads and Display Ads
- Targeting and bidding strategies for Google Ads
Session 1:
- Introduction to WhatsApp Marketing
- Setting up a WhatsApp Business account
Session 2:
- Creating and managing WhatsApp marketing campaigns
- Best practices for customer engagement on WhatsApp
Session 3:
- Final project: Creating a comprehensive social media marketing campaign
- Peer review and feedback
- Access to Facebook Ads Manager, Instagram Business Tools, Google Ads, and WhatsApp Business
- Sample ad content and templates for practice
- Step-by-step guides and tutorials for reference
By the end of this course, students will be proficient in creating and managing social media marketing campaigns on Facebook, Instagram, Google, and WhatsApp. They will be able to develop effective marketing strategies, create engaging ad content, and analyze campaign performance to optimize results.
- A computer with internet access
- Basic knowledge of using social media platforms
- Enthusiasm for learning social media marketing
